Here are two inspiration boards that I made for my new project. I am creating a brand identity for a Skin Care - Body Products retail store. These boards represent two different directions that I could take this project. 

I've decided that my Skin Care - Body Products are going to be made from all natural ingredients and minerals from the Dead Sea because they are in their purest form and in their highest concentration. 

My retail store also is helping a social issue. 5 % of all sales are donated to UNESCO (United Nations Educational, Scientific and Cultural Organization), specially for the use of setting up Regional Centers on Urban Water Management in third world country communities that do not have access to clean water.

I've decided to go with the second board because it will relate to my products and my social issue better.

The two names that I came up with were BELOW SEA and 23 BELOW. I came up with the name 23 Below because at the bottom of the Dead Sea is 2300 feet below sea level. I tried different type solutions for both names. I am going with 23 Below because there are more directions to go with it.

By the end of this project I will have the finished logo, an in-store environment, an ad campaign, an online store, and an iphone app.

TWISTED Surf Shop System

Here is a business system I created for a fictitious surf shop, TWISTED. I created their logo and applied it to a letterhead, envelope, and business card. I also applied the mark to a full page magazine ad, a billboard and created an iphone app where the consumer can shop on their phone.